Table des matières

Retail packaging in 2024 has one job: help your product win the first five seconds. That’s true on a store shelf, on a marketplace thumbnail, and in a quick unboxing video.

If you’re building a line for retail, wholesale, or cross-border eCommerce, you’re also juggling the boring stuff. You need stable color across batches, clean dielines, predictable QC, and packaging that survives fulfillment without looking beat up. That’s where paper tube packaging keeps earning its spot. It protects well, looks premium, and gives you a lot of surface area to sell the story.

This guide breaks down the latest custom retail packaging design trends for 2024 and shows you how to turn each trend into something you can actually ship.

If you want examples while you read, browse our catalogue de produits and compare how different categories handle structure, finishes, and shelf impact.

Conception d'emballages personnalisés pour la vente au détail

Embracing Sustainability

Sustainability isn’t a slogan anymore. Buyers ask for proof. Retailers want fewer headaches. Customers want less waste, but they still expect a premium feel.

For paper tube packaging, the easiest win is simple: design for reuse and simplify materials. You don’t need a complicated story. You need a pack that feels worth keeping.

Reusable packaging components

Reusable packaging works because it stretches the brand moment beyond checkout. A sturdy tube often becomes storage for small items, travel kits, tea bags, or desk accessories. That’s free brand visibility in the real world.

Where this trend fits best:

Cosmetics and skincare: customers keep tubes for brushes, cotton pads, or refills. See how premium structure supports that vibe in emballage de tubes cosmétiques.
Food and tea: people reuse tubes for pantry organization. That’s a strong match for tea packaging paper tubes.
Accessories: tubes turn into gift-worthy storage, which helps repeat purchases. A good reference is jewelry and bracelet tube boxes.

Factory-side tip that saves pain later: lock your structure early. If you keep the tube diameter, height, and closure style consistent across a product line, you can scale SKUs without redesigning everything from scratch.

Eco-friendly inks

“Inks” sounds like a detail. In production, it’s a risk control point.

Eco-friendly ink choices matter for two reasons:

They support sustainability claims without adding extra packaging parts.
They help with documentation and compliance conversations, especially in food-adjacent and wellness categories.

What brands usually want in real projects:

Cohérence des couleurs across reorders (no surprise drift between lots).
Clean print edges on fine type.
Better storytelling for retailer onboarding and distributor decks.

If you sell regulated or ingredient-sensitive products, keep your copy clean and verifiable. Then let a QR flow carry the deeper details.

Nostalgic Homage

Nostalgia is a shortcut to trust. It feels familiar, and it’s easy to understand at a glance. In 2024, you’ll see more retro cues, but brands mix them with modern layout discipline so the packaging still reads fast.

Think of nostalgia as a design “accent,” not a costume.

Maximalism

Maximalism shows up as layered patterns, badges, stamps, and decorative frames. It works best when the product is giftable or collectible.

Strong use cases:

limited editions
collaboration drops
seasonal launches
premium sets

Paper tubes handle maximalism well because the cylindrical shape feels like a keepsake container. If you want to push this look, focus on repeatable artwork et print-friendly textures. That keeps your output stable even when you scale volume.

Minimalism

Minimalism still dominates when you need clarity. It wins on shelf distance and it photographs clean for marketplaces.

Minimal design works especially well for:

skincare routines
supplements
functional foods
high-end daily essentials

If your product line has many variants, minimalism also supports a tight SKU system. You can keep the same grid and swap only a color band or one icon. That makes planograms and shelf blocks look intentional, which retailers love.

A practical example is performance nutrition packaging, where the brand needs to look clean and credible. Take a look at emballage en tube de papier pour protéines en poudre and notice how structure and layout do most of the work.

QR Codes Resilience

QR codes stayed because they solve real workflow problems. They replace inserts. They reduce clutter. They give you a flexible content layer that you can update without reprinting packaging.

If your team gets hit with support tickets like “how do I use this?” or “is this authentic?” QR is a simple fix.

Augmented and virtual reality experiences

You don’t need a flashy AR demo for QR to work. Keep it practical. The best “wow” is convenience.

High-performing QR destinations:

a short usage guide video
authenticity and batch verification
refill instructions
subscription reorder page
compliance docs and warnings (especially in regulated categories)

For child-resistant or compliance-heavy products, QR can carry education without turning the tube into a wall of text. If this is your category, start with a structure designed for safety and retail readiness, like emballage en tube de papier à l'épreuve des enfants.

Placement tip: put the QR where the customer’s hand naturally goes. Near the opening, on a seal label, or just under “How to use.” Don’t bury it on the bottom unless you want low scan rates.

Typography Takes Center Stage

In 2024, typography becomes the hero element (without acting like one). Brands lean on bold type, fewer graphics, and strong information hierarchy.

That’s good news for production. Text-led designs often print cleaner, approve faster, and avoid the “too many tiny elements” problem that can blow up QC.

Bold typefaces

Bold type wins because it reads instantly:

from a few steps away on shelf
in a fast scroll on mobile
in a small marketplace tile

If you sell multiple variants, bold type also reduces confusion. Customers know what they’re picking up. That lowers returns and cuts “wrong item” complaints.

A strong pattern:

big product name
one short benefit line
one clear size/variant marker
QR for details

Custom fonts

Custom fonts don’t have to mean a massive branding project. Many brands create a small “signature system”:

a custom wordmark
a unique set of numerals
one recognizable letter shape that repeats on every SKU

That helps you build brand recognition without adding complicated finishes. It also supports OEM/ODM work because the same brand assets can be reused across different product shapes and new categories.

Vivid Color Palette

Color in 2024 gets bolder. Brands push higher saturation, stronger contrast, and sharper accent colors to grab attention in crowded aisles.

This trend isn’t only about style. It’s about conversion. If your packaging doesn’t stop the eye, it doesn’t get picked up.

Metallics

Metallic effects feel premium, but they work best when used with restraint.

Good places for metallic hits:

logo
seal mark
border line
small icon set

Too much metallic can hurt readability and make the design feel noisy. Keep it controlled, and your tube will still look “high-end” under retail lighting.

Giftable categories benefit the most from metallic accents. For example, premium accessory packaging often uses subtle shine to signal value. See the finish direction in jewelry and bracelet tube boxes.

Hot foil stamping

Hot foil stamping gives clean shine and sharp edges. It also pops in photos, which matters if your customers post unboxings or if you sell on platforms where images do the talking.

To keep foil production-friendly:

align foil with bold type, not tiny text
avoid overly thin lines
keep the design simple so registration stays stable across batches

If your product needs a “premium + functional” look, pairing foil with a window can work well. A reference style is hair band tube packaging with a clear window, where structure and detail cues do the heavy lifting.

Trend-to-Production Cheat Sheet

Use this table to align your designer, your sourcing team, and your packaging supplier. It translates trends into outcomes and ops benefits, so you’re not debating “style” while ignoring what breaks in bulk production.

2024 trend keyword	What shoppers notice	Paper tube execution ideas	Ops + commercial upside
Embracing Sustainability	Less waste, more trust	Reusable tube structure, simplified materials, refill-friendly setup	Stronger retailer acceptance, smoother procurement conversations
Reusable packaging components	“Worth keeping” feel	Sturdy tubes, premium closure, giftable presentation	Better unboxing, higher repeat visibility, fewer damage complaints
Eco-friendly inks	Cleaner brand story	Print systems that support sustainability claims	Easier compliance talk tracks, steadier QC on text-heavy designs
Nostalgic Homage	Familiar cues	Retro badges, patterns, heritage accents	Faster shelf recognition, stronger limited drop appeal
QR Codes Resilience	Helpful + modern	Scan for how-to, authenticity, reorder, story	Fewer inserts, fewer support tickets, more reorders
Typography Takes Center Stage	Instant clarity	Bold type, strict hierarchy, clean grid	Faster approvals, less print risk, better mobile readability
Vivid Color Palette	Shelf impact	High-contrast palettes, strong accents	Higher pick-up rate, stronger brand block in planograms
Metallics / Hot foil stamping	Premium signal	Selective foil on logo or seal	Better perceived value, stronger gift positioning

How to Pick Trends That Match Your Category

Trends work best when you combine one “attention driver” with one “trust driver.”

Try these pairings:

Supplements / wellness: Typography Takes Center Stage + QR Codes Resilience
Cosmétiques: Vivid Color Palette + Embracing Sustainability
Tea / food gifting: Nostalgic Homage + Metallics
Catégories réglementées: Embracing Sustainability + QR Codes Resilience

Then pressure-test your concept with sourcing reality:

Can this design survive bulk production without color drift?
Does the dieline stay clean at scale?
Will the tube still look good after shipping and handling?
Does the pack reduce returns and improve reorder flow?

If you want a fast way to explore options, start from our custom paper tube packaging homepage and shortlist a few structures that match your category. From there, you can layer the trend elements that fit your brand and your channel.